:root {
  --ink: #18302d;
  --ink-soft: #4c625e;
  --paper: #fbfcf9;
  --mist: #f0f5f2;
  --sage: #d8e8df;
  --teal: #0f7167;
  --teal-dark: #09554e;
  --coral: #ef775d;
  --line: rgba(24, 48, 45, 0.14);
  --white: #fff;
  --shadow: 0 24px 60px rgba(31, 74, 67, 0.12);
  --radius: 28px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Inter, "Segoe UI", Arial, sans-serif;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3,
.brand,
.price {
  font-family: Inter, "Segoe UI", Arial, sans-serif;
}

h1,
h2 {
  letter-spacing: -0.045em;
  line-height: 1.05;
}

h1 {
  max-width: 760px;
  margin-bottom: 26px;
  font-size: clamp(2.7rem, 5.4vw, 5.8rem);
  font-weight: 700;
}

h1 em,
h2 em {
  color: var(--teal);
  font-style: normal;
}

h2 {
  margin-bottom: 24px;
  font-size: clamp(2.2rem, 4.4vw, 4.4rem);
  font-weight: 600;
}

h3 {
  margin-bottom: 10px;
  font-size: 1.25rem;
  line-height: 1.25;
}

.shell {
  width: min(1180px, calc(100% - 48px));
  margin-inline: auto;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 12px;
  left: 12px;
  padding: 10px 16px;
  color: var(--white);
  background: var(--ink);
  border-radius: 8px;
  transform: translateY(-160%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: relative;
  z-index: 5;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 82px;
  padding: 12px max(24px, calc((100vw - 1180px) / 2));
  border-bottom: 1px solid var(--line);
  background: rgba(251, 252, 249, 0.95);
}

.brand {
  display: inline-flex;
  gap: 10px;
  align-items: center;
  color: var(--ink);
  font-size: 1.05rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-decoration: none;
}

.brand img {
  border-radius: 50%;
}

.brand b {
  color: var(--coral);
}

.site-header nav {
  display: flex;
  gap: 28px;
  align-items: center;
}

.site-header nav a {
  color: var(--ink-soft);
  font-size: 0.92rem;
  font-weight: 600;
  text-decoration: none;
}

.site-header nav a:hover,
.site-header nav a:focus-visible {
  color: var(--teal);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 13px 24px;
  color: var(--white);
  background: var(--teal);
  border: 1px solid var(--teal);
  border-radius: 999px;
  box-shadow: 0 12px 28px rgba(15, 113, 103, 0.2);
  font-weight: 700;
  line-height: 1.2;
  text-align: center;
  text-decoration: none;
  transition: transform 180ms ease, background 180ms ease, box-shadow 180ms ease;
}

.button:hover,
.button:focus-visible {
  background: var(--teal-dark);
  box-shadow: 0 15px 32px rgba(15, 113, 103, 0.27);
  transform: translateY(-2px);
}

.button--small {
  min-height: 44px;
  padding: 10px 19px;
  font-size: 0.88rem;
}

.button--outline {
  color: var(--teal);
  background: transparent;
  box-shadow: none;
}

.button--outline:hover,
.button--outline:focus-visible {
  color: var(--white);
}

.kicker,
.eyebrow,
.label,
.moment {
  color: var(--teal);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  min-height: calc(100vh - 82px);
  overflow: hidden;
}

.hero__copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 80px clamp(28px, 6vw, 100px) 72px max(24px, calc((100vw - 1180px) / 2));
  background:
    radial-gradient(circle at 15% 15%, rgba(216, 232, 223, 0.8), transparent 33%),
    var(--paper);
}

.eyebrow span {
  display: inline-block;
  padding: 7px 12px;
  color: var(--white);
  background: var(--teal);
  border-radius: 999px;
  letter-spacing: 0.08em;
}

.hero__lead {
  max-width: 640px;
  margin-bottom: 34px;
  color: var(--ink-soft);
  font-size: clamp(1.08rem, 1.4vw, 1.3rem);
}

.hero__actions {
  display: flex;
  gap: 22px;
  align-items: center;
  flex-wrap: wrap;
}

.quiet-link {
  color: var(--ink);
  font-weight: 700;
  text-underline-offset: 5px;
}

.quiet-link:hover,
.quiet-link:focus-visible {
  color: var(--teal);
}

.hero__proof {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
  max-width: 690px;
  margin: 58px 0 0;
  padding: 26px 0 0;
  border-top: 1px solid var(--line);
  list-style: none;
}

.hero__proof li {
  min-width: 0;
}

.hero__proof strong,
.hero__proof span {
  display: block;
}

.hero__proof strong {
  margin-bottom: 4px;
  font-size: 0.92rem;
}

.hero__proof span {
  color: var(--ink-soft);
  font-size: 0.78rem;
  line-height: 1.35;
}

.hero__visual {
  position: relative;
  min-height: 680px;
  margin: 0;
  overflow: hidden;
}

.hero__visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 59% center;
}

.hero__visual figcaption {
  position: absolute;
  right: 30px;
  bottom: 30px;
  display: flex;
  gap: 14px;
  align-items: center;
  max-width: 330px;
  padding: 18px 22px;
  color: var(--ink);
  background: rgba(255, 255, 255, 0.88);
  border: 1px solid rgba(255, 255, 255, 0.55);
  border-radius: 18px;
  backdrop-filter: blur(14px);
  font-weight: 600;
  line-height: 1.35;
}

.hero__visual figcaption span {
  color: var(--coral);
  font-size: 0.8rem;
  font-weight: 800;
  letter-spacing: 0.1em;
}

.decision {
  padding: 120px 0 130px;
  background: var(--ink);
}

.decision__heading {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 64px;
  align-items: end;
  margin-bottom: 66px;
}

.decision h2 {
  max-width: 800px;
  margin-bottom: 0;
  color: var(--white);
}

.decision__heading > p:last-child {
  margin: 0;
  color: #b9c9c5;
  font-size: 1.05rem;
}

.decision__path {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.decision__path article {
  position: relative;
  min-height: 280px;
  padding: 30px 28px;
  border-top: 1px solid rgba(255, 255, 255, 0.22);
  border-right: 1px solid rgba(255, 255, 255, 0.12);
}

.decision__path article::before {
  position: absolute;
  top: -6px;
  left: 27px;
  width: 11px;
  height: 11px;
  background: var(--coral);
  border-radius: 50%;
  content: "";
}

.decision__path .step {
  display: block;
  margin-bottom: 58px;
  color: rgba(255, 255, 255, 0.35);
  font-family: Inter, "Segoe UI", Arial, sans-serif;
  font-size: 2rem;
}

.decision__path .moment {
  margin-bottom: 6px;
  color: #85c1b8;
}

.decision__path h3 {
  color: var(--white);
  font-size: 1.5rem;
}

.decision__path p:last-child {
  margin-bottom: 0;
  color: #b9c9c5;
  font-size: 0.92rem;
}

.editorial {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 76px;
  padding-top: 130px;
  padding-bottom: 130px;
}

.editorial__intro {
  position: sticky;
  top: 30px;
  align-self: start;
}

.editorial__intro h2 {
  font-size: clamp(2.2rem, 3.5vw, 3.7rem);
}

.editorial__intro > p:not(.kicker) {
  color: var(--ink-soft);
  font-size: 1.05rem;
}

.editorial__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.feature {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 330px;
  padding: 34px;
  background: var(--mist);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.feature--wide {
  grid-column: 1 / -1;
  min-height: 270px;
  background: var(--sage);
}

.feature--accent {
  color: var(--white);
  background: var(--teal);
}

.feature--accent .label,
.feature--accent p {
  color: #d7efea;
}

.feature__icon {
  display: grid;
  width: 48px;
  height: 48px;
  place-items: center;
  color: var(--teal);
  background: var(--white);
  border-radius: 50%;
  font-size: 1.15rem;
  font-weight: 800;
}

.feature .label {
  margin-bottom: 6px;
}

.feature h3 {
  font-size: 1.42rem;
}

.feature p:last-child {
  margin-bottom: 0;
  color: var(--ink-soft);
}

.principles {
  padding: 120px 0;
  background: var(--sage);
}

.principles__grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 90px;
}

.principles h2 {
  max-width: 500px;
  margin-bottom: 0;
}

.principles__list article {
  display: grid;
  grid-template-columns: 50px 1fr;
  gap: 20px;
  padding: 28px 0;
  border-top: 1px solid rgba(24, 48, 45, 0.2);
}

.principles__list article:last-child {
  border-bottom: 1px solid rgba(24, 48, 45, 0.2);
}

.principles__list article > span {
  color: var(--coral);
  font-family: Inter, "Segoe UI", Arial, sans-serif;
  font-size: 0.86rem;
  font-weight: 800;
}

.principles__list p {
  margin-bottom: 0;
  color: var(--ink-soft);
}

.ecosystem {
  padding-top: 130px;
  padding-bottom: 150px;
}

.ecosystem__title {
  max-width: 800px;
  margin: 0 auto 70px;
  text-align: center;
}

.ecosystem__orbit {
  position: relative;
  display: grid;
  grid-template-columns: 1fr 1.15fr 1fr;
  grid-template-rows: repeat(2, 1fr);
  gap: 28px 50px;
  max-width: 970px;
  min-height: 430px;
  margin: 0 auto;
  align-items: center;
}

.ecosystem__orbit::before,
.ecosystem__orbit::after {
  position: absolute;
  top: 50%;
  left: 50%;
  border: 1px dashed rgba(15, 113, 103, 0.3);
  border-radius: 50%;
  content: "";
  transform: translate(-50%, -50%);
}

.ecosystem__orbit::before {
  width: 470px;
  height: 280px;
}

.ecosystem__orbit::after {
  width: 630px;
  height: 390px;
}

.ecosystem__core {
  z-index: 1;
  display: flex;
  grid-column: 2;
  grid-row: 1 / 3;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  width: 210px;
  height: 210px;
  margin: auto;
  color: var(--white);
  background: var(--ink);
  border: 14px solid var(--sage);
  border-radius: 50%;
  box-shadow: var(--shadow);
}

.ecosystem__core span {
  font-size: 0.72rem;
  letter-spacing: 0.2em;
}

.ecosystem__core strong {
  color: var(--coral);
  font-size: 3.2rem;
  line-height: 1;
}

.ecosystem__core small {
  color: #b9c9c5;
}

.channel {
  z-index: 1;
  padding: 24px;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 20px;
  box-shadow: 0 18px 40px rgba(31, 74, 67, 0.08);
}

.channel b {
  display: block;
  margin-bottom: 4px;
  color: var(--teal);
  font-family: Inter, "Segoe UI", Arial, sans-serif;
}

.channel p {
  margin-bottom: 0;
  color: var(--ink-soft);
  font-size: 0.9rem;
}

.channel--instagram,
.channel--web {
  text-align: right;
}

.plans-section {
  padding: 120px 0 110px;
  background: #eef4f1;
}

.plans-heading {
  display: grid;
  grid-template-columns: 1fr 0.7fr;
  gap: 70px;
  align-items: end;
  margin-bottom: 56px;
}

.plans-heading h2 {
  margin-bottom: 0;
}

.plans-heading > p {
  margin-bottom: 6px;
  color: var(--ink-soft);
  font-size: 1.05rem;
}

.plans {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
  align-items: stretch;
}

.plan {
  position: relative;
  display: flex;
  flex-direction: column;
  padding: 36px 30px 30px;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 24px;
}

.plan--featured {
  color: var(--white);
  background: var(--ink);
  border-color: var(--ink);
  box-shadow: var(--shadow);
  transform: translateY(-14px);
}

.plan__badge {
  position: absolute;
  top: 0;
  right: 24px;
  left: 24px;
  padding: 7px 10px;
  color: var(--ink);
  background: var(--sage);
  border-radius: 0 0 10px 10px;
  font-size: 0.69rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-align: center;
}

.plan--featured .plan__name {
  padding-top: 22px;
}

.plan__name {
  padding-bottom: 20px;
  border-bottom: 1px solid var(--line);
}

.plan--featured .plan__name {
  border-color: rgba(255, 255, 255, 0.18);
}

.plan__name p {
  margin-bottom: 2px;
  color: var(--teal);
  font-family: Inter, "Segoe UI", Arial, sans-serif;
  font-size: 0.92rem;
  font-weight: 800;
  letter-spacing: 0.15em;
}

.plan--featured .plan__name p {
  color: #8fd1c7;
}

.plan__name span {
  color: var(--ink-soft);
}

.plan--featured .plan__name span,
.plan--featured .plan__channels {
  color: #b9c9c5;
}

.price {
  display: flex;
  gap: 10px;
  align-items: flex-end;
  margin: 28px 0 12px;
}

.price strong {
  font-size: 4rem;
  letter-spacing: -0.06em;
  line-height: 0.9;
}

.price span {
  color: var(--ink-soft);
  font-size: 0.76rem;
  font-weight: 700;
  line-height: 1.3;
}

.plan--featured .price span {
  color: #b9c9c5;
}

.plan__channels {
  min-height: 48px;
  margin-bottom: 20px;
  color: var(--ink-soft);
  font-size: 0.8rem;
  font-weight: 700;
}

.plan ul {
  flex: 1;
  margin: 0 0 28px;
  padding: 0;
  list-style: none;
}

.plan li {
  position: relative;
  margin-bottom: 11px;
  padding-left: 22px;
  color: var(--ink-soft);
  font-size: 0.87rem;
  line-height: 1.45;
}

.plan li::before {
  position: absolute;
  left: 0;
  color: var(--coral);
  content: "✓";
  font-weight: 800;
}

.plan--featured li {
  color: #d2ddda;
}

.plan .button {
  width: 100%;
}

.plan--featured .button {
  color: var(--ink);
  background: var(--sage);
  border-color: var(--sage);
  box-shadow: none;
}

.plan--featured .button:hover,
.plan--featured .button:focus-visible {
  background: var(--white);
}

.plans-note {
  margin: 30px 0 0;
  color: var(--ink-soft);
  font-size: 0.88rem;
  text-align: center;
}

.faq {
  display: grid;
  grid-template-columns: 0.75fr 1.25fr;
  gap: 90px;
  padding-top: 130px;
  padding-bottom: 130px;
}

.faq__heading {
  align-self: start;
}

.faq__heading h2 {
  font-size: clamp(2.2rem, 3.5vw, 3.5rem);
}

.faq__heading > p:last-child {
  color: var(--ink-soft);
}

.faq__list details {
  border-top: 1px solid var(--line);
}

.faq__list details:last-child {
  border-bottom: 1px solid var(--line);
}

.faq__list summary {
  display: flex;
  gap: 20px;
  align-items: center;
  justify-content: space-between;
  padding: 24px 0;
  cursor: pointer;
  font-family: Inter, "Segoe UI", Arial, sans-serif;
  font-size: 1.08rem;
  font-weight: 700;
  line-height: 1.35;
  list-style: none;
}

.faq__list summary::-webkit-details-marker {
  display: none;
}

.faq__list summary span {
  flex: 0 0 auto;
  color: var(--teal);
  font-size: 1.5rem;
}

.faq__list details[open] summary span {
  transform: rotate(45deg);
}

.faq__list details p {
  max-width: 700px;
  padding: 0 45px 26px 0;
  color: var(--ink-soft);
}

.closing {
  position: relative;
  overflow: hidden;
  padding: 120px 0;
  background: var(--ink);
}

.closing::before {
  position: absolute;
  top: -140px;
  right: -110px;
  width: 520px;
  height: 520px;
  border: 90px solid rgba(143, 209, 199, 0.12);
  border-radius: 50%;
  content: "";
}

.closing__content {
  position: relative;
  max-width: 900px;
  margin: auto;
  text-align: center;
}

.closing h2 {
  color: var(--white);
}

.closing h2 em {
  color: #8fd1c7;
}

.closing__content > p:not(.kicker) {
  max-width: 680px;
  margin: 0 auto 32px;
  color: #b9c9c5;
  font-size: 1.08rem;
}

.closing__actions {
  display: flex;
  gap: 24px;
  align-items: center;
  justify-content: center;
  flex-wrap: wrap;
}

.closing__actions > a:not(.button) {
  color: var(--white);
  font-weight: 700;
  text-underline-offset: 5px;
}

.footer {
  display: grid;
  grid-template-columns: 1.3fr 0.8fr 0.8fr;
  gap: 50px;
  padding-top: 70px;
  padding-bottom: 42px;
}

.footer__brand p {
  max-width: 360px;
  margin: 18px 0 0;
  color: var(--ink-soft);
  font-size: 0.9rem;
}

.footer nav {
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.footer nav b {
  margin-bottom: 6px;
  font-family: Inter, "Segoe UI", Arial, sans-serif;
  font-size: 0.86rem;
}

.footer nav a {
  color: var(--ink-soft);
  font-size: 0.86rem;
  text-decoration: none;
}

.footer nav a:hover,
.footer nav a:focus-visible {
  color: var(--teal);
  text-decoration: underline;
}

.footer__copy {
  grid-column: 1 / -1;
  margin: 30px 0 0;
  padding-top: 24px;
  color: var(--ink-soft);
  border-top: 1px solid var(--line);
  font-size: 0.78rem;
}

.whatsapp-float {
  position: fixed;
  z-index: 10;
  right: 22px;
  bottom: 22px;
  display: flex;
  gap: 9px;
  align-items: center;
  padding: 9px 15px 9px 9px;
  color: var(--white);
  background: #168b69;
  border-radius: 999px;
  box-shadow: 0 12px 30px rgba(8, 63, 50, 0.28);
  font-size: 0.83rem;
  text-decoration: none;
}

.whatsapp-float span {
  display: grid;
  width: 34px;
  height: 34px;
  place-items: center;
  background: rgba(255, 255, 255, 0.18);
  border-radius: 50%;
  font-size: 0.7rem;
  font-weight: 800;
}

@media (max-width: 1040px) {
  .site-header nav {
    display: none;
  }

  .hero {
    grid-template-columns: 1fr;
  }

  .hero__copy {
    min-height: 640px;
    padding-right: max(24px, calc((100vw - 1180px) / 2));
  }

  .hero__visual {
    min-height: 520px;
  }

  .decision__heading,
  .editorial,
  .principles__grid,
  .faq {
    grid-template-columns: 1fr;
  }

  .decision__heading,
  .editorial,
  .principles__grid,
  .faq {
    gap: 44px;
  }

  .editorial__intro {
    position: static;
    max-width: 720px;
  }

  .plans {
    grid-template-columns: 1fr;
    max-width: 680px;
    margin-inline: auto;
  }

  .plan--featured {
    order: -1;
    transform: none;
  }
}

@media (max-width: 760px) {
  .shell {
    width: min(100% - 32px, 1180px);
  }

  .site-header {
    min-height: 70px;
    padding: 10px 16px;
  }

  .site-header .button {
    min-height: 40px;
    padding: 9px 14px;
    font-size: 0.78rem;
  }

  .brand img {
    width: 38px;
    height: 38px;
  }

  .brand span {
    font-size: 0.86rem;
  }

  .hero__copy {
    min-height: 0;
    padding: 70px 18px 56px;
  }

  h1 {
    font-size: clamp(2.5rem, 13vw, 4.2rem);
  }

  .hero__lead {
    font-size: 1rem;
  }

  .hero__actions {
    align-items: stretch;
    flex-direction: column;
  }

  .hero__actions .button {
    width: 100%;
  }

  .hero__actions .quiet-link {
    text-align: center;
  }

  .hero__proof {
    grid-template-columns: 1fr;
    gap: 14px;
    margin-top: 40px;
  }

  .hero__visual {
    min-height: 410px;
  }

  .hero__visual img {
    object-position: 66% center;
  }

  .hero__visual figcaption {
    right: 16px;
    bottom: 16px;
    left: 16px;
  }

  .decision,
  .principles,
  .plans-section,
  .closing {
    padding: 86px 0;
  }

  .editorial,
  .ecosystem,
  .faq {
    padding-top: 88px;
    padding-bottom: 88px;
  }

  .decision__heading,
  .plans-heading {
    grid-template-columns: 1fr;
    gap: 26px;
  }

  .decision__path {
    grid-template-columns: 1fr;
  }

  .decision__path article {
    display: grid;
    grid-template-columns: 52px 1fr;
    min-height: 0;
    padding: 24px 8px;
    border-right: 0;
  }

  .decision__path article::before {
    left: 8px;
  }

  .decision__path .step {
    grid-row: 1 / 4;
    margin: 0;
  }

  .editorial__grid {
    grid-template-columns: 1fr;
  }

  .feature--wide {
    grid-column: auto;
  }

  .feature {
    min-height: 280px;
    padding: 28px;
  }

  .principles__list article {
    grid-template-columns: 40px 1fr;
  }

  .ecosystem__orbit {
    grid-template-columns: 1fr;
    grid-template-rows: auto;
    min-height: 0;
  }

  .ecosystem__orbit::before,
  .ecosystem__orbit::after {
    display: none;
  }

  .ecosystem__core {
    grid-column: 1;
    grid-row: 1;
    width: 180px;
    height: 180px;
  }

  .channel,
  .channel--instagram,
  .channel--web {
    text-align: left;
  }

  .plan {
    padding: 34px 24px 26px;
  }

  .price strong {
    font-size: 3.5rem;
  }

  .faq__list summary {
    font-size: 1rem;
  }

  .footer {
    grid-template-columns: 1fr;
    gap: 36px;
  }

  .footer__copy {
    grid-column: auto;
  }

  .whatsapp-float {
    right: 14px;
    bottom: 14px;
  }

  .whatsapp-float b {
    display: none;
  }

  .whatsapp-float {
    padding-right: 9px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}